Search engine marketing is one of the most lucrative ways of earning through online business. The income generator of SEM primarily comes from paid advertising. In order to achieve this, various ways have to be done to ensure higher visibility and ranking in search engines such as Bing, Yahoo, and of course, Google.

One of the most popular means is through Search Engine Optimization or SEO. This method became ultimately popular sometime 2009. This is when people started to learn SEO and companies hire SEO Specialists. However, it dates back to its earlier beginnings in the 2000s with the introduction of Pay Per Click or PPC.

Search Engine Optimization, coming from what it actually stands for, is the process of optimizing and improving a website’s placement on Google and other search engines. Yahoo and Bing may not be as big as Google, but both sure play an important role in any website’s existence as well.

Search Engine Optimization is an important component in Search Engine Marketing. There will be no website to market if it appears second or third page in any search engines. All the effort will certainly be futile.

How does Search Engine Optimization work? Well, to keep it simple – keywords. What is the correlation of keywords and SEO? Simple — through various articles. Article Writers who are experts in SEO somehow know how to manipulate the article’s standing by making use of keyword density. This means the targeted keyword has to appear at the beginning, middle, and end of each article.

A good example of this is a website promoting the best hangout place in Sydney. The SEO writer will then choose the most appropriate keyword. In this case, it could be “best hangout place in Sydney.” This keyword must be present in all parts of the article. Now, when someone searches for “the best hangout place in Sydney,” that specific article should appear on the first page of Google.

However, it does not only revolve around article writing. It is just one of many ways to help optimize the website’s search engine results for a more effective search engine marketing. The website’s popularity also plays a huge impact. In this aspect, backlinks are sure to be discussed.

So what are backlinks? Easy, it can also be considered citation or a referral. When another website mentions your website, that is backlinking. The other website recognizes your website by mentioning it. The other website may have acquired important and relevant information from your website. It works the same way as a writer quoting another writer in a research paper or speech, otherwise, it is considered plagiarism.

Search engines tabulate the number of backlinks relating to your website. It is somehow a general rule that more backlinks translate to a better search engine placement. Granted that your website is popular and has powerful SEO, then search engine marketing may take place.

Making your website very engaging, informative and entertaining is essential for people to stay and come back for more. If your website has good traffic, then search engine marketing is at its most effective. In no time, you will get the highly desired return on investment.

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